Campaign India Team
Dec 24, 2009

AAAI, IAMAI sign agreement

The Advertising Agencies Association of India (AAAI) and the Internet and Mobile Association of India (IAMAI) have signed an agreement, in an effort to develop the digital advertisement business that comprises banner, classifieds and search marketing. The IAMAI is the representative body of internet and mobile value added services companies including all leading online publishers in India.

AAAI, IAMAI sign agreement

The Advertising Agencies Association of India (AAAI) and the Internet and Mobile Association of India (IAMAI) have signed an agreement, in an effort to develop the digital advertisement business that comprises banner, classifieds and search marketing. The IAMAI is the representative body of internet and mobile value added services companies including all leading online publishers in India.

Commenting on the partnership Colvyn Harris (pictured), president, AAAI said: "The lack of strong partnership between publishers and agencies was a critical impediment to the growth of the digital advertising business. The coming together of AAAI and IAMAI would fill that gap and offer an opportunity to replicate the success of print and electronic media where such partnerships exist for a long time".

With the partnership, both, the AAAI and the IAMAI aim to grow digital advertisement, put good business practices and processes in place and streamline payment process for publishers as well as agencies.

The AAAI and IAMAI have stated that the terms of this agreement would be applicable only to the members of the two associations.

Source:
Campaign India