94.3 MY FM has assigned its creative duties to R K Swamy BBDO following a multi-agency pitch. The incumbent agency is Grey Worldwide. The other agencies that participated in the pitch include Grey, Draftfcb+Ulka and Innocean Worldwide.
Sunil Kukreti, VP, RK Swamy BBDO, said, “We are quite thrilled given that 94.3 MY FM is a very exciting business. The domain of Radio is quite dynamic and challenging and we are confident that good creative work can be done here. We have experienced spirited energy and enthusiasm emanating from both parties and we are happy to be taking on creative responsibilities of MY FM which is a very vibrant and exciting brand.”
Harrish M. Bhatia, COO,94.3 MY FM said “We are happy to welcome R K Swamy BBDO, who will handle the creative duties for MY FM and we are looking forward to their expert creative inputs. We are hopeful that this fresh venture will take our brand to newer heights. 94.3 MY FM has a fresh and young image and we would like to see some more exciting creative work happening here.”