Campaign India Team
Jan 11, 2016

21n78e bags EPPS Infotech's communication mandate

Account won following multi-agency pitch

21n78e bags EPPS Infotech's communication mandate
Technology start-up EPPS Infotech has awarded its communication duties to 21n78e following a multi-agency pitch. EPPS Infotech offers ERP solutions for SMEs globally, which it claims can be accessed from any smart device at any time. 21n78e will offer services like strategic consulting, digital solutions, analytics and also an 'Incubation Lab' for developing digital products.
Asheer Kapoor, managing director, EPPS Infotech, said, “The product is very good and has been in the making for four years. The purpose is to serve a very aggressively evolving segment. There is a definite need-gap that the product addresses. We were impressed with the core category understanding that 21n78e brought to the table.”
Vivek Kher, CMO, EPPS Infotech, added “We were working on a very tight deadline and needed an agency that understood the domain and most importantly the TG. B2B can be a little tricky if you do not get the nuances right. 21n78e was able to demonstrate their capability and turned around a great campaign for us. We will be visible very soon”.
Sudhir Nair, co-founder and CEO, 21n78e, said, "We are quite happy with the win and the work so far. Once again our planning process 'Aether' helped us in arriving at a space that we think is very good. The campaign manifestation also takes into account the aspirations and needs of fast growing organisations.”
Campaign India

Related Articles

Just Published

5 hours ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

8 hours ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

9 hours ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract

1 day ago

Megha Tata to continue as president of IAA India

Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka among office bearers