Technology start-up EPPS Infotech has awarded its communication duties to 21n78e following a multi-agency pitch. EPPS Infotech offers ERP solutions for SMEs globally, which it claims can be accessed from any smart device at any time. 21n78e will offer services like strategic consulting, digital solutions, analytics and also an 'Incubation Lab' for developing digital products.
Asheer Kapoor, managing director, EPPS Infotech, said, “The product is very good and has been in the making for four years. The purpose is to serve a very aggressively evolving segment. There is a definite need-gap that the product addresses. We were impressed with the core category understanding that 21n78e brought to the table.”
Vivek Kher, CMO, EPPS Infotech, added “We were working on a very tight deadline and needed an agency that understood the domain and most importantly the TG. B2B can be a little tricky if you do not get the nuances right. 21n78e was able to demonstrate their capability and turned around a great campaign for us. We will be visible very soon”.
Sudhir Nair, co-founder and CEO, 21n78e, said, "We are quite happy with the win and the work so far. Once again our planning process 'Aether' helped us in arriving at a space that we think is very good. The campaign manifestation also takes into account the aspirations and needs of fast growing organisations.”