Campaign India Team
Oct 25, 2017

Videocon LEDs uses humour to showcase its 'true colours'

Watch the films conceptualised by Rediffusion Y&R

Videocon recently rolled out a campaign consisting of four films conceptualised by Rediffusion Y&R.
 
The humorous films look to highlight Videocon's technology of more natural colours of its LED TVs. The four films show the protagonist in different situations. As soon as he switches on the television set, his true colours are revealed. 

 


Shikher Gupta, digital marketing head, Videocon, said, “Since Diwali is the time to cheer and celebrate, we came up with short videos with a light, humorous touch.  The campaign is built on Videocon’s Liquid Luminous range and effectively communicates the different hues and shades that one can experience with the new range. Asif Sheikh was an obvious choice as his personality matched perfectly with the theme. His colourful demeanour and vivid persona truly reflect the product USP. We are sure that these humorous videos will connect directly with our patrons, who are looking for pure entertainment. The videos will go live on our social media pages including Facebook, Twitter, Instagram, and YouTube.” 
 
The campaign went live on 16 October 2017.
 
Credits:
 
Client: Videocon
Creative agency: Rediffusion
Production house: Saffron Studio and Media
Director: Vishal Gupta
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The rise and rise of the influencer
Premium
2 days ago

The rise and rise of the influencer

A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.

Premium
WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist
Premium
2 days ago

WARC Media Awards 2017: Mediacom India earns ...

Lone entry from India in the category to have made the cut

Premium
Weekend Watch: Pornhub takes to sex toys for song
Premium
2 days ago

Weekend Watch: Pornhub takes to sex toys for song

Watch the film conceptualised by Officer & Gentleman here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India