Campaign India Team
Nov 21, 2017

The ‘experts’ return in Motilal Oswal's sequel

Watch the film conceptualised by Mullen Lintas here

Motilal Oswal has launched a new ad in its campaign to reinforce the image as the experts in equity.
 
The sequel, traces some exceptional talent from across the country whose skills are perfected over time. Everyday actions like counting money, pouring milk, solving a puzzle or performing a feat helps you to become an expert. 
 
Ramnik Chhabra, director – marketing, MOFSL said, “The objective is to refresh the communication with varied settings and
skills based on focus.”
 
Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition. We connected the dots to make for advertising content that is sticky and memorable. Advertising can be content. And content can be advertising.”
Source:
Campaign India

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