Campaign India Team
Feb 06, 2017

Sprite distinguishes the cool and the uncool through a talking bottle

Watch the ad film conceptualised by Ogilvy & Mather here

Sprite has rolled out a new ad film that has been conceptualised by Ogilvy & Mather.
 
The film is set in a restaurant. It opens with a glass (chhote) and a bottle of Sprite (bade) talking to each other. As the camera shifts towards a couple posing with food, chhote calls them cool. Bade dismisses that claim and says that those who aren't hungry for food, but for likes are not 'cool', but 'fools'. As the statement is completed, the couple posing with the food, drop it. The camera then shifts to a man wearing a cap, who is hogging on food. The bottle of Sprite calls him cool as he's only hungry for food. As cubes of ice are dropped into the glass, it asks the bottle about who are they going to. The bottle tells the glass, that if they go anywhere, it'll be to the man in the cap. The glass listens and asks the bottle, about how it's so clear. The bottle shifts towards it and points its logo towards the glass. The next shot shows the gulping down the drink and the film ends with the message 'Sprite. Clear hai'.
 
The film was published on YouTube on 2 February 2017.  
 
Source:
Campaign India

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