Policybazaar.com has launched a campaign to urge users to compare car insurance policies on the portal prior to purchasing one.
The film that was conceptualised in-house opens with a man reading out the monthly expenses. After he reads out the credit card and internet bills, he lists the car insurance policy for which he spent Rs 17,000. His son who is sitting besides him on the table is surprised by the same and tells his father that he paid extra for that. The son makes his father aware of Policybazaar.com where he could compare insurance plans of 15 different companies in three minutes.
Naveen Kukreja, co-founder and CEO, PaisaBazaar.com and group CMO, PolicyBazaar.com, said, “Since the inception of Policybazaar, we have been educating people to compare insurance products before buying. And they should not only compare premium but also understand what benefits each plan offers. Through this TV commercial, we aim to target car owners as well as potential car buyers, and help them make a flawless decision while renewing insurance policy or buying a new policy.”
Sai Narayan, associate director and head of marketing, Policybazaar.com, added, “Most people renew their car insurance in a hurry just a few days before the expiry, that too from their existing insurer. They do not bother to see what better policies are available in the market. Through this campaign, we want to shake consumers up, push them out of inertia, make them compare insurance plans before buying and save their hard-earned money.”
The film went on-air on 8 July 2017.
Conceptualised by: Policybazaar.com marketing team
Group CMO, Policybazaar.com and CEO, PaisaBazaar.com: Naveen Kukreja
Associate director and head of marketing: Sai Narayan
Manager - marketing: Samir Sethi
Production house: K Silent Productions
Writer/creative director: Riazat Khan
Director: Ankit Mehrotra
Executive producer: KC Pandey/ Riazat Khan