Campaign India Team
Mar 09, 2018

Pick of the Women's Week

Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses

We pick some ads that stayed away from the stereotypes and were highly inspiring.

The Renault activation at a Mumbai mall was one such instance. It gets ace women racers to ride passenger cars with regular passengers for company. The result is fascinating.

Sony LIV

Why do men watch women's sports? It took a sports channel to highlight the cause. 

Biba

The brand tossed the question that women often get asked, to a man.

Mahindra Trucks and Buses

What's the image that comes to mind when you mention the term 'truck driver' or 'dhaba owners'? This set of two films from Mahindra Trucks and Buses is refreshingly different. 
 
 
 

Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

5 hours ago

Data-driven insights essential for navigating ...

A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.

6 hours ago

Breaking down the latest developments from ...

Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.

7 hours ago

IPG reports 12% fall in net profit for Q1 but ...

Group is forecasting 1-2% organic growth over course of 2024.