Campaign India Team
Feb 03, 2017

Pick of the Week: McDonald's

Watch the film conceptualised by Leo Burnett here

McDonald's film for its McDelivery app conceptualised by Leo Burnett is our pick this week.
 
The film narrates the story of two elderly neighbours, Mr Damle and Mrs D'Souza. Through the day they annoy each other with constant taunts. It takes a twist, when the lady overhears that Mr Damle's son can't meet him for dinner. She uses the McDelivery app to surprise the man with home delivered food. The man wonders who ordered the food. The delivery man informs him it's Mrs D'Souza. The voice over drives home the message 'Whether its distance between hearts or places, the McDelivery app can get rid of them'.
 
The film was published on YouTube on 30 January 2017.
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Safety concerns rise as MDH and Everest spices face ...

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

17 hours ago

Times of India launches 'My City, My Art' challenge ...

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

19 hours ago

Goafest unveils 'age of adaptability' theme for 2024

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

19 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.