Dads are often looking for excuses to step out of the house. Phone Pe uses this insight effectively in its latest 55-second film to highlight the advantages of the utility app.
CREDITS:
Client: Phone Pe
Agency: Lowe Lintas
Creative team: Rajesh Ramaswamy, Ujjwal Kabra and Kishore Mohandas
Account management team: Hari Krishnan, Anand Narayan, Sudhir Nayak
Planning team: Kunal Joshi, Dhanya Raj
Director: Vinil Mathew
Executive producer: Swadha Kulkarni
Production house: Breathless Films