Campaign India Team
Mar 15, 2018

Phone Pe leaves papa with few excuses to step out

Watch the film conceptualised by Lowe Lintas Bengaluru here

Dads are often looking for excuses to step out of the house. Phone Pe uses this insight effectively in its latest 55-second film to highlight the advantages of the utility app.
 
CREDITS:
 
Client: Phone Pe
Agency: Lowe Lintas
Creative team: Rajesh Ramaswamy, Ujjwal Kabra and Kishore Mohandas
Account management team: Hari Krishnan, Anand Narayan, Sudhir Nayak 
Planning team: Kunal Joshi, Dhanya Raj
Director: Vinil Mathew
Executive producer: Swadha Kulkarni
Production house: Breathless Films
 
 

 

Source:
Campaign India

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