Paytm cashes in on currency note woes, makes 'Paytm Karo' pitch

Paytm has rolled out two films in the context of the current shortage of smaller denomination currency in the country, following the demonetisation of Rs 500  and Rs 1000 notes last week. The films have been conceptualised by McCann Worldgroup India, and follow print ads in dailies by the mobile payments and commerce platform lauding the government's move.

 

Both the films address the issue of the current shortage of currency notes. One of the films (above) features a man voicing his concern about having to pay the electrician (in the background) with a Rs 2,000 note. To his surprise, the electrician tells him to make the payment via Paytm, showing the app on his phone. The other film (below) follows on similar lines, with a lady of the house concerned about having to pay her domestic help. The help too, is on Paytm. The films go on to showcase benefits of using Paytm, and urges viewers not to visit ATMs, but 'Paytm' instead.