Campaign India Team
Apr 18, 2017

Officer's Choice pays a tribute to groundsmen

Watch the digital film conceptualised by Triton Communications here

Allied Blenders and Distillers has launched a digital film to promote its Officer's Choice Blue whisky.

This IPL cricket season, Officer’s Choice Blue acknowledges the unsung heroes of the game - the groundsmen. Using Hindi poetry as the narrative the ad captures the hard work and dedication of the groundsmen and the sacrifices they make to ensure that the game goes on. It ends with celebrity cricketers from the Delhi Daredevils team saluting the efforts of the groundsmen with the tagline, #SaluteTohBantaHai

Ahmed Rahimtoola, head of marketing, Allied Blenders and Distillers, said, “Officer’s Choice Blue has been committed towards recognising the good that comes out of ordinary people during everyday life. This communication strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ”
 
The film was published on 12 April 2017. 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Grohe ropes in Shubhajit Sen as its country general manager
Premium
9 hours ago

Grohe ropes in Shubhajit Sen as its country general ...

Former Micromax CMO will be responsible for implementing marketing strategies to drive greater growth

Premium
Clios 2017: McCann India receives six shortlists
Premium
12 hours ago

Clios 2017: McCann India receives six shortlists

Three each for 'Immunity Charm' and 'World for All'

Premium
Trending on and off the turf: how Premier League players are boosting their social media reach
Premium
13 hours ago

Trending on and off the turf: how Premier League ...

The top ten player influencers in the Premier League, ranked by We Are Social.