Campaign India Team
Jan 31, 2018

Nivea showcases Parineeti Chopra's true colours

Watch the ad films conceptualised by DigitasLBi here

Nivea has rolled out a campaign consisting of six films for its Original Care Lip Balm. The films have been conceptualised by DigitasLBi and feature brand ambassador Parineeti Chopra. 
 
The six films feature a colour each of the lip balm and shows how each of them coincides with a different personality trait. All the films open with a man grabbing Chopra's bag and running. The Bollywood actress has different reactions, depending on the colour of her lip balm. 

Maximilian Wegner, category manager – skin care, Nivea India, said, “The campaign is quite unique as it is centered around expressing personality facets. Just like how every personality has multiple facets, our Nivea Lip Care Sparkle Edition has multiple colours. Each colour represents a personality trait, be it boldness, creativity, drama, poise etc.”
 
Mark Mcdonald, head of creative, DigitasLBi Mumbai, said, “Nivea's Original Care Lip Balm has always been an essential part of any lip care routine. Now with the new limited-edition sparkle packaging, they are the perfect match to your style and personality as well. Given the level of interaction and personalisation the digital medium offers, it made sense to do a film that allowed each colour and personality type to be explored in a fun way. The key of course was identifying the kind of personality types our TG would resonate with, and then fitting those types to each colour.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Carat bags Franchise India Holdings' media mandate
Premium
5 hours ago

Carat bags Franchise India Holdings' media mandate

The agency won the account post a multi-agency pitch

Premium
WWF and Wild Studios invites agencies to make sustainability 'desirable' and 'sexy'
Premium
5 hours ago

WWF and Wild Studios invites agencies to make ...

Top three entries will have concepts filmed and shown at Cannes Lions

Premium
Reliance Industries to acquire five per cent stake in Eros International
Premium
5 hours ago

Reliance Industries to acquire five per cent stake ...

The two companies will co-produce and consolidate content

Premium
NIIT appoints Performics.Resultrix to handle digital
Premium
6 hours ago

NIIT appoints Performics.Resultrix to handle digital

The account was won post a multi-agency pitch