Campaign India Team
Mar 08, 2017

Ms.Taken identity on International Women's Day

Watch the film made by Bangalore-based Fisheye Creative here

When most ads celebrated womanhood around International Women's Day, Ms. Taken, a fashion brand by model and film actor Kriti Sanon, bucks the trend.

In a digital film created by Fisheye Creative, Sanon uses a series of placards to draw attention towards the lip service that's paid to women during this day. With every placard that's held up, the expression on Sanon's face is a must watch. 

Credits: 

Client: Universal Sportsbiz 

Agency: Fisheye Creative

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Nakul Chopra is BARC India chairman
Premium
2 hours ago

Nakul Chopra is BARC India chairman

Succeeds Sudhanshu Vats

Premium
MK Machaiah appointed as chief innovation officer for Mindshare South Asia
Premium
2 hours ago

MK Machaiah appointed as chief innovation officer ...

Was CEO Mindshare Sub Saharan Africa prior

Premium
#Virushka 2017: Well played Manyavar?
Premium
3 hours ago

#Virushka 2017: Well played Manyavar?

The couple endorse ethnic wear brand Manyavar but wore Sabyasachi for the D-Day

Premium
Dentsu Aegis Network named leading media agency group in Recma ranking
Premium
3 hours ago

Dentsu Aegis Network named leading media agency ...

Havas Media follows in the runner-up spot