Campaign India Team
Oct 24, 2013

Morphy Richards inspires a kitchen transformation to showcase looks

Watch the ad film conceived by Touchstone Advertising

wide player in 16:9 format. Used on article page for Campaign.

Morphy Richards India has launched a campaign comprising two ad films conceived by Touchstone Advertising. The first commercial went on air on 1 October, while the second is to be released later in the month.

The TVCs position Morphy Richards appliances as ‘Smart ideas for your home’.

The first film features a young couple opening what seem to be their wedding gifts. The lady gets excited seeing a Morphy Richards mixer grinder she has received. She calls out to her husband to take a look and places it on the kitchen counter. The husband looks on, and starts thinking. The next frame reveals what he’s been thinking about. He’s decided to redo the kitchen for the lady while she’s asleep. Awakened by the drilling and sawing, she walks into the kitchen to see professionals at work. She is delighted by the transformation as a voice over informs, “Morphy Richards - Smart ideas for your home.”  The film ends with the couple eyeing a Morphy Richards water heater placed on the table. The super reads, “To be continued…”

Vivek Sharma, business head, Morphy Richards India, said, "There is no doubt that Morphy Richards products stand a notch above competition in looks and functionality. We needed to communicate this and of course showcase our range. We also wanted to humanise the brand and bring it closer to the hearts and minds of our TG."

Beena Koshy, senior GM and head – advertising and brand development, Bajaj Electricals Limited, added, “We needed something with more mass appeal, yet not a regular product TVC, something with a heart and soul.”

Aditya Upadhyaya, CEO, Touchstone Advertising, said, "Morphy Richards is now extending its reach across cities in India and introducing newer categories. We needed something that would tie all of this in and make the brand more approachable. Young India is no longer content with what they have, they want more and they're willing to spend for it. That was our insight, so to speak."

Credits

Client: Morphy Richards
Creative agency: Touchstone Advertising
CEO and CCO: Aditya Upadhyay
Creative team: Ammi Maru, Kailash Chaudhari
Planning: Ravi Luthria
Account management: Kanika Vaid, Shalmali Nazar
Production House: Thumbnail Pictures
Director: Sudip Bandopadhyay

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
10 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
11 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
14 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
14 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration