Campaign India Team
Sep 11, 2017

MMGB: Serge good, surge bad

View the film conceptualised by Thinkerbell here

Were you one of those who struggled to get a cab to work and succumbed to surge pricing in order to not be late to work this Monday morning?
 
This campaign by Thinkerbell for 13Cabs (Australia) contrasts a friendly taxi driver named Serge against a certain ride-sharing company's practice of letting prices surge upward when it feels people will have no choice but to pay. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Publicis Groupe announces its Group Leadership Team for India, Sri Lanka
Premium
2 hours ago

Publicis Groupe announces its Group Leadership Team ...

This is another step in driving the group's 'power of one' strategy in this market

Premium
Lucky number: India, China rank number 13 on D&AD awards tally
Premium
21 hours ago

Lucky number: India, China rank number 13 on D&AD ...

India finishes with a total tally of nine Pencils in this year's awards

Premium
Republic TV hires What’s Your Problem as content creation partner
Premium
22 hours ago

Republic TV hires What’s Your Problem as content ...

The partnership will include creating advertiser funded programmes or branded content

Premium
Tata Sky and Netflix to join hands
Premium
1 day ago

Tata Sky and Netflix to join hands

The partners call it the next innovation in content delivery