Campaign India Team
Apr 30, 2018

MMGB: American Tourister pairs Virat Kohli and Cristiano Ronaldo

Watch the film conceptualised by TBWA\Spain here

Start your work week on a sporty note.
 
American Tourister has rolled out a TVC featuring Cristiano Ronaldo for its Curio range. The film was conceptualised by TBWA\Spain and the version for the Indian market has an appearance of Virat Kohli.
 
Jai Krishnan, CEO, Samsonite South Asia, said, “It’s fantastic to have Cristiano and Virat to star in our latest campaign. They represent the young spirit and adventurous personality of the American Tourister brand, and our Curio product line up. I’m confident that this collaboration of bringing two of the biggest personalities showing their love for the brand will take American Tourister to the next level.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2018 PR Awards shortlist announced
Premium
2 days ago

2018 PR Awards shortlist announced

Indian entries come from 20:20MSL, Adfactors, Breathing Space, Burson Cohn & Wolfe (Genesis Burson-Marsteller), Creation, Edelman, Godrej Group, GoZoop, Gutenburg, Madison PR, MSLIndia, Paytm, Team WPP, Text100, Value360 Communications, Viacom18 Media, Weber Shandwick and Yes Bank

Premium
Cannes Contenders 2018: OMD
Premium
2 days ago

Cannes Contenders 2018: OMD

Believe your entry deserves a Lion? Send us the work and the case

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
Opinion: This IPL needs more pace!
Premium
3 days ago

Opinion: This IPL needs more pace!

This summer there is no dearth of ceiling fan brands that are sweating it out during the commercial breaks of the IPL telecast and elsewhere. The author comes up with his own wish list on what fans could do in the future.