Mentos brings us angry chicken dad; showcases improved offering

Mentos has rolled out an ad film that showcases their enhanced offering for the existing product. The film has been conceptualised by Ogilvy & Mather.

The film features a talking rooster, who is busy yelling at his son for underperforming in his exams. The rooster complains that he thinks only about ‘chicks’ and has failed his exams.

The rooster's rant is interrupted by the voiceover offering a bigger, softer Mentos. Asking the voice over to shut up, the film ends with the rooster going back to yelling at his son.

Anurag Agnihotri, executive creative director, Ogilvy & Mather, said, “This cheeky self-deprecating route is a fun way to announce the product developments without sounding too ad-like.”

Preeti Bhatnagar, category head, Perfetti Van Melle India, said, “Mentos has been an aspirational brand for consumers for over a decade and has lived up to their expectations across all touch points. The new Mentos commercial is an announcer film highlighting the product improvement but does not look anything like a typical announcer. It has every bit of quirk and fun that all Mentos advertisements have. We are extremely excited and are quite confident that this will strengthen the brand core.”

Credits:

Client: Perfetti Van Melle, Mentos

Creative agency: Ogilvy andd Mather

Creative: Abhijit Avasthi, Rajiv Rao, Anurag Agnihotri, Saurabh Dikshit, Nasrullah Husami

Account management: Kapil Arora, Vishwajeet Rana, Parul Madaan, Ankita Singh
Production house: Hungry films
Director: Vijay Sawant 
Producer: Dharam Valia