Campaign India Team
Jul 21, 2017

Kit-Kat takes a picture postcard break

Watch the digital films here

Nestlé's Kit-Kat launches a new campaign, ‘my travel break’, to bring immersive travel break experiences to life. Select Kit-Kat packs have been designed as picture postcards from holiday locations, such as Valley of Flowers, Alleppey, Puducherry and Nubra Valley amongst others. 
 
Commenting on the campaign, Nikhil Chand, general manager, chocolate and confectionery, Nestlé India said, “The idea behind our latest campaign ‘My Travel Break’ is to celebrate the richness of experiences that India has to offer, and bring these right to our consumers’ hands”
 
As part of this unique campaign, Nestlé India has also launched a series of four videos, each capturing the serenity, and beauty of an interesting location. Each 15 second video promises to take viewers on a relaxing and enchanting virtual travel break.
 
Take a tour of the Andamans here:
 
 
Or choose to visit Ladakh here:
 
 
For a trip of the Valley of flowers, take a break here:
 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

11 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

13 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

13 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.