iBall, technology products and accessories provider, has launched a new TVC titled ‘iBall Slide - Enjoy the Ride’ for three PC tablets under its iBall Slide performance series. The TVC has been conceptualised by Palasa Creative.
The ad film shows Kareena Kapoor, brand ambassador for iBall, as she goes through the various features of the tablet. She can be seen using the tablet for work, entertainment and networking. The ad film has a futuristic and chic feel to it and ends with a voiceover saying 'Terrific performance. iBall Slide - Enjoy the Ride.'
Sandeep Parasrampuria, director, iBall commented, “Our latest TVC captures the true essence of the Gen Next of the country who wants devices with multitude of features and the one that fulfills their ever evolving entertainment and socializing needs. The commercial is designed and stylized with high graphics to bring out terrific performance.”
The TVC will be aired on news, sports and general entertainment channels. The ad looks to connect with 'on the move' youth.
Creative agency: Palasa Creative
Production house: Passion Films
Director: Shakun Batra