Campaign India Team
Jun 06, 2014

iBall tablets to make you 'Enjoy the Ride'

Watch the ad film conceptualised by Palasa Creative here.

iBall, technology products and accessories provider, has launched a new TVC titled  ‘iBall Slide - Enjoy the Ride’ for three PC tablets under its iBall Slide performance series.  The TVC has been conceptualised by Palasa Creative.
 
The ad film shows Kareena Kapoor, brand ambassador for iBall, as she goes through the various features of the tablet. She can be seen using the tablet for work, entertainment and networking. The ad film has a futuristic and chic feel to it and ends with a voiceover saying 'Terrific performance. iBall Slide - Enjoy the Ride.'
 
Sandeep Parasrampuria, director, iBall commented, “Our latest TVC captures the true essence of the Gen Next of the country who wants devices with multitude of features and the one that fulfills their ever evolving entertainment and socializing needs. The commercial is designed and stylized with high graphics to bring out terrific performance.”
 
The TVC will be aired on news, sports and general entertainment channels. The ad looks to connect with 'on the move' youth. 
 
 
Credits:
 
Client: iBall
Creative agency: Palasa Creative
Production house: Passion Films
Director: Shakun Batra
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
10 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
11 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
14 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
14 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration