Godrej Nature’s Basket rolls out 'shoppable' film, underlines 'world's food store' positioning

Godrej Nature’s Basket has rolled out an interactive film conceptualised by Supari Studios. 

 

The film allows viewers to click on products displayed on screen, to reach the corresponding page on the brand's online shopping portal.

 

It showcases the range of products the store has to offer, building on its positioning as the 'world's food store'. 

 

Mohit Khattar, managing director, Godrej Nature’s Basket, said, "The film is a first-of-its-kind shoppable video in our category that aims to drive viewers to interact and also shop from us if viewed online or on the phone."

 

He added that the film was an attempt to showcase the brand's omni-channel platform to potential customers across geographies.

 

Advait Gupt, co-founder, Supari Studios, said, “When Godrej Nature’s Basket approached us with the brief of creating a film to launch their online platform, we wanted to do something that was extremely relevant to the digital medium, and hence there couldn’t be a better time to launch an interactive, shoppable film. It was a pleasure to work with a client who gave us the creative freedom to experiment and develop a piece that has the potential to not only engage audiences, but also delivers tangible data driven results.”

 

Akshat Gupt, director, Supari Studios, added, “With the new Nature's Basket film, we wanted to create a piece which was minimal and representative of the brand's message."

 

Credits