2013 has begun. Here's what some ad landers said before the new year arrived.
As we approached the end of the 2012, the Campaign India team paid some companies a visit, to wish people there the very best in the year ahead.
Armed with some cakes and confetti, we also asked them about their wishlist for 2013.
Here are some sights and sounds from our visit to the Mindshare office.
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The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
The pitch is currently underway via the brand's Mumbai office.
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The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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