Campaign India Team
Apr 17, 2017

A letter from the Republic

Teaser ad for the launch of Republic TV shows Arnab writing a letter to his viewers and taking potshots at the competition

Arnab Goswami's news channel Republic TV has launched a teaser  45 second film to announce the launch of the channel. 

The film begins with Arnab writing a letter to his viewer, where he says that he has been itching to talk directly to viewers referring to his four month absence from television. Taking potshots at the competition, Goswami says that he has been seeing other anchors on-air who seem to have forgotten all about the viewer.

"I thought I'd let you know it's only a matter of time now," he proceeds in what seems like a veiled reference to his erstwhile employer, Times Now. The film ends with a see you soon message. The channel is expected to be launched by the end of this month.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Himani Kapadia appointed as CEO, India, SapientRazorfish and DigitasLBi
Premium
1 day ago

Himani Kapadia appointed as CEO, India, SapientRazor...

Charulata Ravi Kumar, who led the SapientRazorfish India business moves on from the organisation

Premium
Dads #sharetheload and the glory at D&AD
Premium
2 days ago

Dads #sharetheload and the glory at D&AD

India strikes the Yellow line at the awards for the second time in three years

Premium
I-Com Global Summit 2017: How to champion native advertising
Premium
2 days ago

I-Com Global Summit 2017: How to champion native ...

Ilana Westerman and Keenan Timko in discussion with Guy Hearn on day four of the summit