uk
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
Opinion: Samosa enhances ‘Brand India’ in the UK
The Samosa is an unlikely ambassador for taking India to the world. But in the UK, a media personality is doing exactly that
DMA UK addresses consumer privacy concerns with five-step data code of practice
Follows 18-month consultation process with industry stakeholders, including regulators and Government
Data Harvesting: brands will reap what they sow
CIA whistle-blower Snowden's exposure of how US government may have misused personal data has direct implications for brands, says the author
Live Issue: The checklist for collaboration in production
Shephali Bhatt speaks to five experts, from India and the UK, to understand how the intent can be made to work
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins