the gate

Oct 25, 2013

Dave Trott’s blog: If an ad runs in the forest and there's no one to hear it...

The author says that to get someone’s attention, you have to interrupt them - entertainingly. Because good ads work, bad ads don’t - whether on TV, radio, posters, press, Facebook, YouTube or Twitter.

Jul 05, 2013

Dave Trott's blog: Marketing begins with the market

‘Stop counting teaspoons and begin to cook’ - and other lessons from an anti-recipe cookbook