technology
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Nine martech predictions for 2022
Marketing tech execs predict the biggest trends in the space for the coming year
M&A activity in marketing sector grows by 16 percent in 2019
Dentsu leads the pack in the first nine months of 2019. The big six holding companies acquired fewer than half the number of agencies they bought last year.
Facebook finds fresh Microsoft/Sony data breach amid new privacy standards
FTC confirms $5bn Facebook fine, criticises the company's 'deceptive' behaviour, and announces it is suing Cambridge Analytica.
Cannes Lions 2019: 'Move US$19 bn from technology to creativity'
In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity
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'We are preparing for hyper-personalisation on the large screen': Nikki Mendonca, Accenture
In an interview with Campaign India, Nikki Mendonca, president, Accenture Interactive Operations steers the conversation towards marketing investments that has a direct linkage to sales.
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