sustainability
How green is our adland valley?
In light of the recent global COP28 agreement to transition away from fossil fuels and ASCI’s directives to curb greenwashing in the Indian communications space, Campaign India attempts to understand where Indian agencies stand on the matter, and the stance adopted by them when it comes to working with such clients
Havas wins Shell's media account, deal sparks backlash as Red Havas loses client
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action
Have advertisers like Unilever ‘lost the plot’ over purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy
A decade of rewarding green: Olive Crown Awards 2020
The birth of the Olive Crown awards is a symbol of India's advertising associations acting with great maturity to further a good cause
Images from the IAA Olive Crown Awards 2019
Here are images from the only advertising awards that honours brands that promote sustainability
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