study
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Nov 22, 2021
49% of Indian consumers purchase items via social media: Essence report
Purchases made were mainly skewed towards categories like hardware, home cleaning, luxury and furniture
Oct 05, 2021
1,447% of product conversations stem from the creator economy: Tonic Worldwide report
54% of product searches take place on Amazon
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Sep 09, 2021
Print ranks third as credible news source, after TV and social media: Havas Media Group study
The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic
Apr 15, 2021
210 million households in India own a TV set: BARC report
The report also suggested that HD channel viewership increased by 15% in the last two years
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Mar 24, 2021
In-content advertising deemed most efficient in branded content integration: Study
Insights released by Whisper Media were conducted by Kantar and Orbit, based on anonymised data
Aug 04, 2017
Weekend Laugh: Producer's Diary by Dalbir Singh
Kiss films' co-founder and managing partner continues with his sketches
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