storytelling
Opinion: 2020 influencer marketing predictions
The author identifies the new opportunities that influencer marketing will bring forth in 2020.
Opinion: The missing piece in content marketing
In an era of transient digital memories, how do storytellers create content that endures?
Blog: What’s your ‘story’?
You don’t always need the elusive big-budget TVC to narrate such stories. Why not a five-minute radio spot at the same budget of front page ads to tell a story of a guy whose life changed with a new hearing aid?
Cannes Lions 2014: ‘Storytelling is always the future’: Chuck Porter
The Crispin Porter + Bogusky co-founder and chairman presented what has thus far been the most inspiring session for creatives
Heineken's 'Legendary Posters' raise over Euro 25k for Reporters Without Borders
View the W+K Amsterdam campaign's case video here
Why behavioural economics can help brands to tell a great story
Who doesn’t like a good story, asks the author
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