social media
Opinion: Driving brand loyalty - leveraging social media for stronger customer connections
The author decodes the crux of cultivating a vibrant brand community amidst the digital age
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach
Opinion: Is there an acceptable human cost of doing business?
We might not be able to fix the internet but we can do more to help online advertising – can’t we?
The dark side of AI: When 'seeing' is not 'believing'
SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it
From likes to loyalty, AI will redefine social media: Trends for success in 2024
TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies
Opinion: The creepers, stalkers, lurkers and ghosters - social media has gotten spooky
The performative nature of social participation today can be compared to a cheesy, straight-to-streaming horror movie – either you're acting or you're watching
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