qr codes

Opinion: Traditional marketing in the digital age
Mar 14, 2018
Shivakumar Ganesan

Opinion: Traditional marketing in the digital age

The author prescribes five steps to measure ROI on non-digital advertising.

Double Standards: The QR code - a must for the marketing plan?
Feb 10, 2012
Arati Rao

Double Standards: The QR code - a must for the marketing plan?

With many brands opting for QR codes in India, Arati Rao questions Mindshare’s Ashok Lalla, and Webchutney’s Sidharth Rao about the trend

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