publicis
Publicis organic growth jumps 5.3% in Q1
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
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Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
How to get beyond the first-party data frenzy
While the lure of owning first-party data might seem tempting, it's important to go beyond the hype and truly assess if your business is ready to do so. Publicis India's Anil Pandit opines
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
Publicis pays record $578 million bonus pot but slashes freelancers by 27%
Using fewer freelancers has improved margin and saved nearly $133 million
Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages
The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy
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