programmatic
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
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Forbes ‘mistakenly’ ran MFA site for years
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores
Year-ender 2018: 'The norm to have a digital video as part of every campaign'
We ask industry leaders for a surprising moment from 2018 and a prediction for 2019
Google gaffe sees mystery blank ad run across thousands of sites
Mistake reported to have cost Google $10m.
Opinion: Branding by accident
Everyone knows that misplaced ads can be counter productive. Still, why are so many examples showing up?
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