prasun basu

Oct 13, 2017

Media360 India: 'We have to keep pushing the curve on measurement'

GroupM's CVL Srinivas moderated a panel on measurement featuring Nielsen's Prasun Basu, BARC's Partho Dasgupta and IPG Mediabrands' Shashi Sinha

Dec 15, 2015

D Shivakumar to chair MMA India board

GroupM’s CVL Srinivas and J. Walter Thompson’s Senthil Kumar represent agencies

Aug 19, 2013

'Media and digital fundamental to growth'

Q&A with Millward Brown’s James Galpin, director- media practice, Africa-Apac, and Prasun Basu, managing director, South Asia, on CrossMedia Research

May 03, 2013

Millward Brown Mumbai ropes in Surekha Poddar as managing director

Poddar starts second stint at the research company, replaces Muder Chiba