patanjali
Patanjali provides information on Coronil to Ministry of Ayush
The Ministry had asked Patanjali to take down all advertisements related to the Ayurveda drug to treat Covid-19
India's top local brands
Local brands tend to cool off, but their story is far from over.
Opinion: A new ‘kool’ language by Patanjali
Tan man dhan – IndiaPan – resonates with the audience says the marketing professor at IIM Ranchi
Opinion: Silvers – 60 is the new 30
Marketers are fascinated with the millennial and the young working population. But are they also having the baby boomers on their radar?
India's top local brands
In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
Opinion: Designing for a new Indian identity
The author explains how brands should target the mass consumer in 'Narendra Modi’s India'
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