microsoft
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure
Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to
Netflix picks Microsoft to power ad-supported tier
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience
Dxtra agencies reporting to IPG CEO Philippe Krakowsky after Polansky retirement
The holding company is not planning to replace the recently retired Dxtra CEO
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business
Cannes Lions 2021: Microsoft wins Creative Marketer of the Year
Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
