Cheil (Silver), FCB Interface (Silver), BBDO (Bronze) and HPCL (Bronze) also among winners
McCann (13) leads metal tally followed by Taproot Dentsu (10); Wieden + Kennedy, HPCL and Tata Capital also win Golds
Shortlists announced across Design, Direct, Entertainment, Healthcare, Media, Outdoor, PR, Print & Outdoor craft, Print & Publishing, Promo & Activation and Radio
Three each for 'Immunity Charm' and 'World for All'
'The Dancing Letters' for Maharashtra Dyslexia Assocation bags three
Maximum metal for Maggi, Western Union, Dettol work; BBH, MTV bag a Silver apiece
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