mastercard
Manasi Narasimhan exits Mastercard
She was vice president and head – marketing and communications
'Marketers need to follow quantum marketing since classic marketing is failing': Raja Rajamannar
Mastercard's global CMO throws light on the changing marketing landscape, with a focus on quantum marketing
Female entrepreneurs disproportionally affected by pandemic
Mastercard's annual ranking of the best economies for women entrepreneurs has found that gender inequalities have been worsened due to Covid-19, with Asia-Pacific markets accounting for some of the biggest drops in progress
Marketing in times of crisis: Mastercard's global CMO shares four common traps and how to do better
"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Lions Live 2020: Four CMOs discuss four future actions that will deliver growth
Marc Prtichard, Mathilde Delhoume, Raja Rajamannar and Julia Goldin were on a panel on day five of Lions Live
'Priceless' pivot: How Mastercard took exclusive experiences online
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
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