landor
Landor & Fitch rebrands, to be known as Landor
The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour
Importance of ethical brand representation
Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
V-Guard changes identity as it looks to make products more stylish
Watch the ad films conceptualised by Ralph&Das here
AAAI Prowess workshop led by Landor's Lulu Raghavan on 19 October
Will address the theme: 'Beyond Logo – How Brands Add Value to Business’
FITCH gets Dominic Twyford as client services director for South Asia
This is his second stint with the agency he left in 2013
Lulu Raghavan’s blog: Simplicity is a big opportunity
Noting that the minimalist philosophy is certainly not a new trend, the author reflects on why it has regained relevance
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