irs 2013

Aug 21, 2014

Process auditor clears IRS 2013; MRUC, RSCI, INS, ABC chairs clear use of data

Segment of leading daily publishers had ‘condemned’ findings; AIM had asked MRUC to withdraw it

Apr 03, 2014

IRS 2013 field work revalidation to take ‘four to six weeks’

The process was earlier slated to finish by 31 March 2014

Feb 20, 2014

IRS 2013 numbers to be re-validated

Process to be completed by 31 March 2014

Feb 06, 2014

INS urges members to reject IRS 2013

Follows MRUC’s refusal to withdraw report; some INS members confirm withdrawal from survey

Feb 05, 2014

MRUC stands by IRS 2013; RSCI to meet on 19 February

MRUC says all aspects will be placed before RSCI, which is in charge of governance of study

Feb 03, 2014

Segment of publishers ‘condemn’ IRS 2013 findings

Urge advertisers and media agencies not to use results in a joint statement