In the news: Adidas, Carrera Indian Express, Zee
Wins Domino’s, Godrej No.1, Indian Express, among others; brand incubation, TV content take off
Shephali Bhatt speaks to veteran journalist Shekhar Gupta and media critic Sevanti Ninan about the significance of ‘Agenda Setting’ in Indian media.
Infomedia18 has roped in Sandeep Khosla as CEO, Publishing. Prior to this, Khosla was vice president at the Indian Express Newspapers.
The Indian Express has launched a new campaign titled 'Blackboards' for schools. Created and executed by below-the-line marketing agency 141Sercon, 'Blackboards' aims to reach out to parents and make them realize the impact of their negative habits on their children.The campaign will be undertaken during parent-teacher meetings at over 70 schools in New Delhi that fall under The Indian Express’ student connect initiative titled 'Quest'.
The Express Group has picked Leo Burnett to handle its Rs 15-crore creative account after a six-way pitch that included the incumbent Vyas Gianetti Creative.The brands: Indian Express and Financial Express shall be handled by Leo Burnett Delhi, while the Group's Marathi-language daily, Loksatta and Bollywood-heavy weekly, Screen, will be serviced by Leo Burnett Mumbai.Said Sameer Gangahar, executive director, Leo Burnett, "Our brief is to primarily energise the Indian Express brand. The Group enjoys a strong brand equity, we just need to build on that."
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