indian advertising industry
Jul 14, 2022
Indian advertising market to grow by 16% in 2022: dentsu report
The global ad spends forecast predicts the Indian market to surpass the US and Brazil markets in 2022
Nov 10, 2009
RK Swamy BBDO launches Guide to Market Planning 2009
RK Swamy BBDO has launched the RK Swamy BBDO Guide to Market Planning, which aims to give readers a bird's eye view of the Indian market. The Guide covers 515 districts covering all towns and villages therein, using data from 18 different sources to arrive at a composite index across categories.A company statement says the aim was to make the Guide a “one-stop shop for information through which marketers can enhance their focus and improve the effectiveness of their activities.”
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