digital advertising
Ad impressions on digital see a dip of about 9% in H1’23: TAM
There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23
WATCH: Industry trends from CIDCA 2022's jury
The jury comprised Hitesh Malhotra, Kanika Mittal, Mayur Hola, Prerna Nagpal, Rubeena Singh, Shaily Mehrotra, Shashank Srivastava, Sushil Matey and Vanda Ferrao
Campaign India Digital Crest Awards 2022: Shortlists
Winners to be announced through an on-ground event in Mumbai on 28 July
Campaign India Digital Crest Awards 2022: Jurors announced
Winners to be announced through an on-ground event in Mumbai on 28 July
Digital advertising to take 58% share of market in 2021: Zenith global report
Report predicts growth in ad expenditure will remain robust in the medium term
Opinion: Data-driven creative is the future of digital advertising
The author states how can brands and marketers can leverage data to enhance the creative process
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