digital advertising

Sep 27, 2023

Ad impressions on digital see a dip of about 9% in H1’23: TAM

There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23

Aug 01, 2022

WATCH: Industry trends from CIDCA 2022's jury

The jury comprised Hitesh Malhotra, Kanika Mittal, Mayur Hola, Prerna Nagpal, Rubeena Singh, Shaily Mehrotra, Shashank Srivastava, Sushil Matey and Vanda Ferrao

Jul 22, 2022

Campaign India Digital Crest Awards 2022: Shortlists

Winners to be announced through an on-ground event in Mumbai on 28 July

Jul 22, 2022

Campaign India Digital Crest Awards 2022: Jurors announced

Winners to be announced through an on-ground event in Mumbai on 28 July

Jul 26, 2021

Digital advertising to take 58% share of market in 2021: Zenith global report

Report predicts growth in ad expenditure will remain robust in the medium term

May 11, 2021

Opinion: Data-driven creative is the future of digital advertising

The author states how can brands and marketers can leverage data to enhance the creative process