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FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more
Opinion: Becoming friends with the Metaverse - the super exciting, new kid on the block
The author urges marketers to ditch the wait-and-watch approach and adopt the roll up-and-dive approach
Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
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Mindshare India brings Vipasha Bhuptani onboard for Content+
Moves from Leo Burnett Orchard
Sara Ali Khan and Amol Parashar show users how to binge content on Zee5
Watch the film conceptualised by Publicis Groupe here
ABP Studios comes alive to engage new-age consumers
Watch the films conceptualised by 82.5 Communications here
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