client
Agency-client relationships in India see a major improvement: R3 and SCOPEN’s Agency Scope study
Relationships between agencies and clients in India are on a strong wicket, according to a recent study. Ogilvy and JWT are most recalled creative agencies. In media, Madison is the highest in recall while the recently created Wavemaker scores high in client satisfaction.
Blog: The old order changeth; Horlicks leaves JWT
An eighty-year-old client agency relationship ended last weekend with Horlicks leaving JWT. Our columnist looks back at the golden days
Opinion: From La La Land to La La Brand
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
Opinion: Client-agency Valentines: a 4X4 drive
There are multiple hues in a client agency colour palette. The author analyses some of them
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Opinion: Khoob jamegi jab mil baithenge do yaar....
Laurel and Hardy. Salim-Javed. Kalyanji-Anandji. Jai-Veeru. Romeo and Juliet.... These are some of the legendary duos or jodis that we have grown up to. Have you heard about similar agency-client pairs?
Opinion: The Advertising Kurukshetra
If you had to choose between the army and the general, whom would you pick?
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