charles wigley
Has branded content lost the plot?
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
Passion vs. process: The big client divide?
The author reasons why the passionate stand a greater chance of business success
You want it faster, cheaper, better? Here's how...
Have you ever heard the adage that you can't have anything fast, cheap and good but rather must pick two? Nonsense, at least when it comes to advertising, according to the author
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BBH APAC wins $5,000 Warc Asian Strategy Prize
From India, BBDO’s ‘Shavesutra’ is runner-up for top prize; Ogilvy, Leo Burnett and BBH ‘highly commended’
Fourty four entries from India in race for Warc Prize for Asian Strategy
160 case studies compete this year for the cash prize, awarded for 'the most insightful marketing strategy in the region'
Reliance on ad testing resulting in undifferentiated work: BBH chairman
The industry’s over-reliance on testing methodologies to gauge the effectiveness of campaigns is resulting in undifferentiated work, BBH chairman Charles Wigley has warned
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