cdp
Mar 21, 2024
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution
Oct 15, 2018
My campaign: Frank Lowe on the golden age, 1969-1981
For Frank Lowe, "dealing with clients who had the power to say yes, not simply to say no" underpinned the great success of CDP and all the brands it worked for. Campaign sat down with him to look back at some of the lessons he's learned during his career
Dec 05, 2017
Dave Trott's blog: Targeting versus signalling
The author brings out the importance of 'context' and explains how brands ignore that on digital
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