brand asset valuator

May 09, 2017

BAV: Celeb vs celeb

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. The third and final part focuses on celebs

May 09, 2017

BAV: Who do you bank on?

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the second part of a three part series.

May 08, 2017

BAV: The power club of brands

In an exclusive arrangement with Rediffusion Y&R we present findings from the latest BAV study. This is the first part of a three part series.

Sep 05, 2012

'BAV will be Rediffusion Y&R's ultimate differentiator in India': Arun Nanda

Rediffusion Y&R ready with BAV study in India covering 4800 respondents, 100 categories, 1350 brands.