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Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
BBDO India bags NIIT creative account
The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.
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Why BBDO chief Andrew Robertson sees value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI
Cannes Lions 2022: dentsu Creative wins third Grand Prix; FCB India bags 11 Lions on day four
India added 19 Lions to take its tally to 39
i-Know helps women know the right time to bring a baby into the world
Watch the film conceptualised by BBDO here
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