bajaj v
The year's 10 most questionable ads
Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.
Rewind 2016: Positioning and differentiation: The Bajaj way
The motorcycle major's MD Rajiv Bajaj explains the strategy behind the 'Invincible' new offering, V
Bajaj V takes 'Invincible Indians' philosophy further with stories to 'invoke pride everyday'
Watch stories from the series that have been conceptualised by Leo Burnett here
Bajaj V rouses patriotic spirit with Mahavir Chakra awardee
Watch the ad film conceptualised by Leo Burnett here
Campaign View: 'Hamara' Bajaj stays alive to an ‘Invincible’ opportunity
For taking an idea and making it this large, braveheart Bajaj Auto deserves to take a bow
Happy Republic Day: Bajaj keeps INS Vikrant alive, embeds metal from warship into upcoming 'V'
Idea conceived by Leo Burnett will come to life in the Bajaj V, due for launch on 1 February 2016
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